Early-stage GTM that unlocks repeatable sales
Practical playbooks and tool guidance to get your first 100 customers, faster.
Things I can help you with
GTM positioning
The art of choosing your competitors
Sales playbook
No tricks, only process and best practices
Tooling advice
Grow only on cutting-edge toolstacks
PLG experiments
Turn your product into a sales engine
Automations for operations
I can save you days of work here, literally
Content engines
Grab attention, get leads, repurpose
My story
Started building at 16
I launched my first startup, Gnoothi — a mobile app where teens tagged friends with positive traits. It raised €50K, reached 3,500+ users, and taught me the thrill of turning an idea into something real.
Turned purpose into product
That early spark led to CIVIX — a civic-tech nonprofit I co-founded to help young people vote for the first time. We built a 30-person team, reached 80,000 first-time voters, and hit #1 on the App Store.
Scaled Cycle from 0 to Atlassian
As founding GTM lead at Cycle, I drove product-led growth through hundreds of growth experiments, nailed how to generate qualified inbound, and built the sales playbook that drove repeatable revenue — paving the way for Cycle's acquisition by Atlassian.
Media features
Cycle is a new product management hub that centralizes all customer feedback
French startup Cycle joins Atlassian, embedding customer insight tech into Jira
2019 elections: CIVIX to attract first-time voters
Press inquiries
Expert commentary on GTM strategies, the backstory of Cycle's acquisition, and startup insights between Europe and San Francisco.
Gnoothi, the new "made in Belgium" app for teens
